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# Aparté IV - Mad Cash (a Breaking Bad inspired story) - Mike's Chips
- URL: https://www.lejournaldeminuit.com/aparte-iv-mad-cash-a-breaking-bad-inspired-story/
- Published: 2025-11-27T21:28:00.000Z
- Updated: 2026-08-22T07:11:57.000Z
- Author: emeric le hors
- Tags: Non classé, Récits Personnels, Pieces in English, #Migrated-1787378579631, #wp, #wp-post, #Import 2026-08-22 06:03

*Walter White and Jessie Pinkman stand in a dimly lit restaurant. One of them stands behind the counter. The other in front of it.*

Jessie: Yo Mr. White, I’m sure we could make, like, mad cash with this joint!

Mr. White: Jessie, running a restaurant is a serious business. You first have to design a balanced menu, knowing how to cook every meal that’s on it. Do you know that even the simplest recipes require *savoir-faire*? Then there’s the daily logistic, be it for food, or drinks. Creating an identity for the place. An interior with something unique, that makes people remember it. There’s developing a clientele, the marketing operations it requires. Regular customers make for 70% of a restaurant’s turnover, but it’s an asset that is built over months, not weeks, nor days.

Jessie: Yeah sure Genius! But what if we just served booze to people? Wouldn’t that make everything easier? The logistic and all.

Mr. White: Well Jessie… Maybe, for once, you might be right.